TL;DR
- Unanswered comments on paid ads leak up to 30% of total campaign ad spend.
- Agencies are adding comment-to-DM triggers to boost conversions without raising media budgets.
- Packaging conversational funnels into client retainers increases average customer lifetime value.
- Centralized multi-workspace dashboards enable effortless team collaboration.
The biggest leak in paid client funnels
Agencies typically charge clients for ad creative and media buying. However, the biggest leak in client ad funnels is uncaptured comment engagement on paid boost posts.
By adding Steppoff comment-to-DM triggers to every paid client campaign, agencies are reducing customer acquisition costs by up to 28% and defending higher monthly retainer fees.
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Article byGaurav Singh
Growth Engineer at Steppoff. Helping agencies and media buyers drive higher ROAS through conversational funnels.
